The primary and basic concept behind the POONAM MALL VIP was to bring the best known factory outlets you've seen, under one roof. A one-stop mall for companies that either had factory outlets in the city or were planning a move in that direction.
The basic promise was “good brands, good value and good pricing” - which the label conscious, price sensitive shopper is looking for these days.
In keeping with the visual profiling of POONAM MALL VIP, we worked on a blueprint that was futuristic. With wide open interiors, a lot of breathing space, and a spacious footprint for each brand with a high-visibility store-front. The Value Mall would also have the other mall related facilities such as a food court, specialty food outlets, gaming and well-planned traffic generators.